The Visceral, Behavioral, and Reflective levels

Three Levels of Design (Donald A. Norman)

Despite all the technological advancements over the years, the workings of the human mind still remain extremely complex and difficult to understand.

DesignFromHuman
Mar 22, 2020 · 6 min read
Photo by NeONBRAND on Unsplash

The Visceral Level

The Behavioral Level

The Reflective Level

The Bottom Line

The Startup

Get smarter at building your thing. Join The Startup’s +788K followers.

Sign up for Top 10 Stories

By The Startup

Get smarter at building your thing. Subscribe to receive The Startup's top 10 most read stories — delivered straight into your inbox, once a week. Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

DesignFromHuman

Written by

Psychology for Design in an easy way. Understanding people, improving UX — by Rian Dutra

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +788K followers.

DesignFromHuman

Written by

Psychology for Design in an easy way. Understanding people, improving UX — by Rian Dutra

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +788K followers.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store