The Startup
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The Startup

Three Models of Social Influence

From the Tipping Point to Algorithmic Personalization

In February 2019, an egg named Eugene debuted on Instagram. Since then, the first picture of Eugene amassed 53.9M likes and its account attracted 7.5M followers. Some months prior, Luka Sabbat, a model, actor, and influencer, got sued by his client, Snap, for his failure to exert influence. More recently, Arii, an Instagram influencer with 2.8M…

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