USER EXPERIENCE RESEARCH

Three UXR challenges you’ll encounter researching products in the TV/video-streaming industry

Accessibility, language and familiarity: Understanding challenges, research approaches and key takeaways

Hajer Al Homedawy
May 6, 2020 · 47 min read
Confidentiality agreements are central to user experience research. In this article, I don't discuss products I researched. I also don't disclose the names of the companies I worked with. Instead, I describe challenges I've learned conducting user experience research in the TV/video-streaming industry.   This article is for anyone looking for information and instructions on design research pertaining to the TV/video-streaming industry.*This article is part of my teaching series; it's a lengthier read than my other pieces (grab a cup of something).
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Research terminology

1 — Legibility matters to users.

What’s the challenge?

What’s the research approach?

(Shaw TV’s guide layout for the 10-foot experience.)
(Diagram 1.0. Simulated heatmap distributions for three 10-foot designs that differ on text size. *Heatmap distributions are magnified for this example.)
This design is complex and your company may not have the resources to support it.

Legibility — what are the key takeaways?

(Diagram 1.1. This diagram illustrates the ‘stress-test zone’.)
(You can find the full output on my Open Science Framework page.)
(You can find the full output on my Open Science Framework page.)

2 — Language matters to users.

What’s the challenge?

Netfix on iOS
Google Play on iOS

What’s the research approach?

(This diagram illustrates potential results from a one-way experiment.)

What are the key takeaways?

(You can find the full output on my Open Science Framework page.)
(You can find the full output on my Open Science Framework page.)

3 —Familiarity matters to users.

What’s the challenge?

(Diagram 3.1)

What’s the research approach?

(Diagram 3.2; Remote One vs. Remote Two vs. Remote Three)

What are the key takeaways?

(You can find the full output on my Open Science Framework page.)
(You can find the full output on my Open Science Framework page.)

A final note

About the author:

Educational material:

References:

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