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The Startup

Throw out your marketing strategies — 3 Reasons they aren’t working.

Photo by Hidde van Esch on Unsplash
  1. SEO/Keyword Strategy
  2. Social media marketing strategy
  3. Email marketing strategy
  4. Text message marketing strategy

So, why aren’t your marketing strategies working?

Before we get to the reasons, I think it is beneficial to understand the broader context. We are living in a heavily saturated advertising culture. In short, it’s really freakin’ noisy out there. Your companies product is just a drop in the entire advertising landscape.

1. Lack of Research (Pray and Spray Method)

Failing to understand your audience accurately is an enormous mistake. It’s the first item on the list because clients, leadership, and executives can get in the way. When people piecemeal a commercial, it becomes bland and mediocre at best. At worst, it wastes significant capital. Lack of research can also be caused by pride. They are then surprised when the campaign doesn’t get the results they were hoping, planning on.

Photo by Paweł Czerwiński on Unsplash

In the past year, I’ve blocked 359k ads as of this writing.

A single year, that’s nearly a thousand ads a day. That breaks down to 41.6 ads per hour.

  • Do you click on ads?
  • Do you have an ad-blocker?
  • How many ads actually work?
  • Did you go from browsing to customer in a few clicks?
  1. Perform more market research.
  2. Run low-cost experiments to gauge results.
  3. Listen to what people are saying, and doing.
  4. Also pay attention to what they aren’t saying, and doing.
  5. Continue to do it over 6 months.
  6. Measure results.
  7. Reinvest your spend.

2. Overreacting to Criticism (Changing too much too Soon)

Here’s the truth. People will judge your work, your product, and your service based on their experience with it.

  1. Do they understand your target market?
  2. What are they really saying?
  3. Are they your ideal client?

3. Vague and Bland (Not Invoking Desire)

If your product or service is excellent, then people will come back. Don’t believe me, what’s your favorite restaurant?

Quick Recap:

  1. Always spend time doing research about your target market. Stop the pray and spray method.
  2. Learn to let go of overreacting to criticism and then making changes without seeing results.
  3. Take the time to invoke desire, sell the story, and let people decide to purchase your product. Don’t be vague and bland.



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