TikTok Can Coexist with Instagram, but It’s Going to Destroy YouTube

Aaron Dinin, PhD

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Apr 21, 2020 · 6 min read

Aaron Dinin teaches social media and entrepreneurship at Duke University. Ironically, he’s not an avid social media poster, but he does spend a bit too much time on Twitter, and you can follow him @AaronDinin.

Within a week of the shelter-in-place orders spurred by COVID-19, a student in my social marketing course made the following assertion: