TikTok Is Not a Social Media Anymore; It Is The Most Powerful Search Engine Right Now
And the business takeaway behind this truth.
I went to Puerto Rico in March with my two best friends. None of us had ever been there, we didn’t know anyone who had been, and we didn’t go with a tour agency or anything like that.
However, we knew exactly what we wanted to do. We went to the right places, walked as we had been there more than three times, and got there like we were experts.
The way we did it was thanks to TikTok and its powerful search tool.
We simply searched for “things to do in Puerto Rico,” “good restaurants to eat in San Juan,” and “best Puerto Rico tours,” and we automatically had hundreds of videos from different people around the world telling us about their experiences.
It was so easy that in less than an hour, we created an itinerary, had the best hotel in the city, the restaurants we wanted to eat, the places we liked to go, and hundreds of recommendations from different types of creators.
What does that mean? whether you love it or hate it, TikTok is one of the most powerful apps that exists right now.
It started as a simple video/dancing app for young guys, but it has evolved over the years to…
