To Keep Your Readers Hooked, Pitch Them Their Own Identity

If you want to write persuasively, learn from Nike to master this step.

Buse Umur
The Startup
Published in
5 min readMay 4, 2023

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Nike’s Iconic Ad

How do you write sentences that will grab your readers by the neck?

How do you influence them, so they won’t want to get out of the hook?

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Buse Umur
The Startup

a copywriter who crafts your truth 💛 | copywriting, marketing, branding, personal essays