To NPS or not to NPS? More so, How to NPS?!

Anupriya Sharma
Nov 10, 2019 · 10 min read

In conversations with any top executive of companies, you are almost always going to hear the mention of NPS or CSAT as a key metric used. Today, almost 67% of the Fortune 1000 firms say they measure it and use it as a strategic input in all planning.

NPS campaigns/ surveys are launched for a variety of audiences-