Too Much Data, Not Enough Insight

It’s a strange phenomenon of modern business that we are absolutely awash in data but, frequently, it seems like the additional information doesn’t lead to insights or meaningful tools. For many enterprises — especially small businesses — market necessity makes it seem like a move to a comprehensive system with data-analytics is the only way to survive. But once they get Shopify or SalesForce or whatever SaaS or PaaS they fancy, how many companies actually start gleaning useful information at all, to say nothing of creating valuable data products as a result? Given that nearly half of businesses…