Top 10 E-Commerce Marketplace Development Trends 2019–2020

Dmitry Chekalin
Dec 7, 2019 · 7 min read

Online marketplaces emerge every day and gain more popularity. According to Statista research, retail business transactions are expected to reach a volume of $6.54 trillion in 2023, which is almost twice as much as in 2019.

Source: Statista

This means that marketplace owners should become more competitive and achievement-oriented day by day. This will give entrepreneurs an opportunity to beat off competition in the e-commerce market and steam the scene of the target audience. For this reason, online websites need to continually follow new standards and online marketplace trends.

In this post, we will discuss the top 10 eCommerce marketplace development trends 2019–2020 that will become game-changing for the whole industry.

1. Transactional socials

One of the most trending innovations in 2019 is shoppable social networks. It means that e-commerce websites can trade items right in the application. This approach became popular because the redirecting process from socials to online marketplaces was absolutely slow and annoying. It stimulated many users to close the window and break the checkout procedure.

For instance, Instagram introduced the internal checkout feature that gives customers an opportunity to buy products right in the application.

Furthermore, private messengers like WhatsApp and Facebook Messenger are predicted to transform into a transactional network. Facebook Survey 2019 states that more than 30% of e-commerce consumers worldwide start online shopping via chat.

2. In-car commerce

The world-known newsletter NY Post states that the US residents spend more than 15 days a year sitting in traffic jams when going to work. During this time, over 130 mln drivers use their mobile devices to search for the most relevant coffee-to-go shops, parking lot, high-quality groceries, and so on.

This way, in the near future, the majority of car owners will begin taking part in e-commerce while sitting in a traffic jam.

Advertisers can make the best out of this situation and provide private car owners with the most relevant products. It is possible through an algorithm which monitors the driver’s geolocalization (i.e. via Google Maps) and process such data as location, search requests, rating, and so on.

3. Dynamic pricing in marketplace development

Another trending innovation in marketplace development is dynamic pricing. Roughly speaking, it is about providing the client with the best probable cost in real-time. This rate is built upon the following factors:

Below we have listed the core factors of dynamic pricing.

4. Progressive Web Apps (PWAs)

The number of mobile users and e-commerce websites is swiftly growing on a daily basis as devices and websites simplify people’s lives. It is demonstrated by the Statista research which says that mobile e-commerce transactions will touch the point of $3.56 trillion by 2021.

Source: Statista

Progressive web apps have become a popular trend in recent years due to its lightness, cost-efficiency, and vivid benefits over native apps. In fact, PWA is the combination of web and mobile that gives entrepreneurs such advantages as:

5. Voice commerce and chatbots

Nowadays, the popularity of voice assistants transforms into a hot marketplace development trend. The key factor that forces Artificial Intelligence growth, namely the AI assistant creation for e-commerce websites is enhanced user experience.

The matter is that many voice assistance devices afford a hands-free feature that enables you to evade interaction with mobile platforms. Everything you need is just to launch an app and say a particular command which will be processed by the machine. Afterward, you will get a rapid and relevant response.

The most widespread voice commerce tools:

Chatbots in e-commerce

Another hot trend in marketplace development is chatbots. This platform feature allows consumers to get split-second and precise responses to their questions.

The mechanism is pretty simple: a machine handles, interprets, and processes the information provided by users in a live-chat. After, it responds to them with useful and appropriate data (i.e. it offers suitable products filtered by customers’ criteria, like cost, color, and item properties).

Chatbots can replace many online marketplace staff engaged in communication with the customers through a website live-chat.

6. Dropshipping model

One of the core marketplace development trends in 2019 is a dropshipping model. It is a sound opportunity for startups and small enterprises if they don’t want to face the challenges with inventory space, shipping management, and item delivery. This way, dropshipping allows saving much financial and time resources when starting an e-commerce website.

How does dropshipping function?

What are the core advantages of the dropshipping model?

7. eWallets and Blockchain


EMarketer’s research states that smartphone transactions will take more than 1/3 of online marketplace sales in 2019. It indicates that consumers start using mobile devices more frequently than desktops to make a purchase. This way, the demand for making online payments simpler and quicker for online marketplaces is crucial now.

Such well-known technologies as Apple Pay and Google Pay provide the e-commerce website owners with a good possibility to create a unique buying experience and reduce the checkout procedure time.

Here you can see the chart demonstrating the core reasons for avoiding the checkout process while making online purchases. Thus, the necessity of implementing efficient eWallet systems becomes obvious and clear.


Another rising trend is Blockchain technology. It makes digital payments even more secure and almost eliminates any risks connected to the fund loss.

For instance, Newegg, a large online marketplace player focusing on electronics, has implemented Blockchain technology and allows making purchases via Bitcoin now.

8. AI-powered personalization

One of the principal distinctions between online and offline businesses is the absence of personal handling. E-commerce websites do not have administrators (traditional in-store consultants, not chatbots) who can ask users about their demands and favorites.

However, online website owners have found a sound solution for such a situation. They now use AI-powered personalization. It stands for an algorithm that provides clients with proper and engaging products rest upon their search queries, product page visits, transaction records, and tailored advertisements.

Moreover, personalization relates to a powerful emailing system that sends many related and unique proposals. It allows e-commerce website owners to make a client come back for a new purchase. This way, they boost customers’ user experience and increase platform sales volume.

9. Augmented & Virtual Reality

Augmented reality (AR)

Imagine a situation when you want to purchase a table for the cook-room, but you do not know whether it would fit the interior. It would be great to naturalize that table without purchasing it and check if it matches, right?

There is a trending solution called augmented reality. It allows you to visualize how a particular item would fit in any environment. Initially, this technology was implemented in video games only, but the e-commerce market quickly realized all its benefits and decided to provide customers with an advanced buying experience.

Here you can see how Wanna Kicks, a popular iOS application, implements Augmented Reality (AR) for its customers.

Virtual reality (VR)

Now let’s consider another situation. Imagine you want to renovate your home interior and update it with new furniture, items’ positioning, and colors. However, it is pretty hard to render the final desirable picture in your mind. So, here comes virtual reality.

With its help, you can put on a special 360° VR headset and start creating new accommodation by choosing any furniture, colors, and place.

10. Drone delivery

A few decades ago, the phrase “drone delivery” may have caused mixed feelings. However, it has turned into reality now and it may become the mainstream for many e-commerce companies in the near future.

The core idea is that the companies dealing with items’ delivery implement a new and efficient way to boost the user experience. This innovation accelerates the delivery process pretty much.

One of the best examples is Amazon’s service called Prime Air.

Here is the campaign explanation by Wikipedia:

“The service uses aircraft to autonomously fly individual packages to customers within 30 minutes of ordering.”

Surely, many e-commerce companies do not have the same capabilities as Amazon. Still, it is important to understand that customers will definitely begin getting orders extremely faster already in 2020.


To summarize, E-commerce marketplace development trends in 2019–2020 are powerful and will surely revolutionize the way consumers interact with e-commerce websites. The buying experience points to become even more seamless and immerse. Briefly, they are as follows:

The article was originally published on Codica Blog.

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Dmitry Chekalin

Written by

CEO @ Codica. Entrepreneurship enthusiast. I write about startups, digital products, and software development.

The Startup

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