The Startup
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The Startup

Top 12 Customer Retention Strategies to Drive Repeat Sales

What’s better than acquiring a new customer?

It may seem like a trick question, but the answer is fairly straightforward — Retaining an existing customer.

In his book, The Loyalty Effect, marketing guru, Fred Reichheld states that “a 5% improvement in customer retention rates yield between 25 to 100 times increase in profits across a wide…




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Mayank Pratap

Mayank Pratap

Co-founder of | Writer at Entrepreneur| Helped 100+ founders build best Web & App products| 30+ funded, 6 selected in YC

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