Top Five Rules of Product Strategy
Keep these rules as part of your tools. Key is to focus on the “FOCUS’’ — this post will show us!
The two most important pillars in product management are — vision and strategy. Vision is the dream of the future with an overarching goal. Strategy is all about winning. It helps product succeed and makes the vision a reality.
“Vision is a destination — a fixed point to which we focus all effort. Strategy is a route — an adaptable path to get us where we want to go.”
— Simon Sinek
Below figure demonstrates a practical example of a product in a healthcare setting. Product strategy acts as a bridge for the execution/tactics to reach the vision. Execution should always be aligned to the vision through the vehicle of strategy.
Even though strategy is highly important, it’s often mistaken. If product strategy isn’t clearly defined and understood, it results in severe alignment issues and sometimes chaos. In this post, I have provided a brief overview of the top five things that matter most in the context of product strategy. Based on their level of importance, I have designated them as “rules”, so we never forget to apply…
