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Top Solopreneurs Aren’t Deterred by Failures. They Fear This [a Lot] More.
Failure on the left, success on the right, and… hell in the middle.
Running our own thing is challenging.
It is. We got to figure out the business model, how to monetize, and how to scale our revenue without increasing time commitment and costs. And there are human problems.
Customers, part-timers, suppliers, and freelancers may wake up on the wrong side of the bed and give us hell. Late deliveries, subpar work, delayed payments, churn, recurring revenue downgrade, and the whole nine yards.
This entrepreneurship thing is challenging… and beyond.
Such challenges represent [just] the tip of the entrepreneurship iceberg.
What we see matters.
But the invisible kills.
The ‘Drift’
I start us with good days and bad days.
In truth, we know how to deal with them.
Good days are rare. We wake up inspired, a purchase order sits in our email inboxes when we tap the app, prospects are ready to surrender their cash, and our neighbor’s bulldog licks our stinky sneakers.
