Tracking Honey — How To Measure the Impact of Automated Couponing on eCommerce

Digital couponing is widely used among online shops. And rightfully so. Promotional discounts can be tools for user-attraction, incentivization, retargeting, upsell, or churn prevention.

Since there are so many promo codes floating around the WWW, some of which might be targeted campaigns, it is impossible for an online customer to be aware of all ongoing promotions and whether there are available discount codes that could save them some serious money on their order. This is where tools like Honey