Traps Awaiting for Product Startups

Dimitry Lokshyn
The Startup
Published in
6 min readNov 22, 2019

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The era of content — it can teach you anything from how to cook guacamole to mining Bitcoin at home. What you are going to read has been said thousands of times, yet, startups and even big IT companies keep repeating the same mistakes!

Let’s start with the very core — product development. Read on and find out what can go wrong when it seems a piece of cake for you!

This is the complete guide on how NOT to fail over the smallest thing. We’ll start with the very core — product development. Read on and find out what can go wrong when you know perfectly how to do it!

Code Freeze

Although a code freeze is an Agile antipattern, it surely saves you trouble right before the release. Even though more and more IT companies practice agile software development cycle, most of them stick to the traditional approach — build for two weeks, test, fix bugs, release.

To avoid crashes at releases, teams freeze code; It means developers cannot add new functionality to the code, only debug it. Also, it’s essential to not release on Friday because in case anything goes wrong at the release, there is more time for the hotfixes. Especially, if you’re releasing a new feature or update to the product that is already on the market.

The point is: do NOT release on Friday…

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Dimitry Lokshyn
The Startup

An Entrepreneur, who helps startups develop valuable products. Visit neonpilots.co.uk to find out more.