The Startup
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The Startup

Photo: Travis Scott / YouTube

Travis Scott Expands His Consumer Empire

The rapper caps off a prolific year with a new product launch

The last 12 months have been big for Jacques Berman Webster II, the musical artist professionally known as Travis Scott. In April, he capitalized on stay-at-home orders with a virtual Fortnite which reportedly grossed $20 million. In September, he became the first celebrity since Michael…




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Joe Niehaus

Joe Niehaus

Perspectives on the consumer & retail industries, and the brands trying to upend them

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