Trend Forecasting: How to Stay Ahead of the Competition

4 steps to successful trend identification

Fiona Livingston
The Startup
Published in
6 min readJun 29, 2021

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weather vane
Photo by Nicole Wilcox on Unsplash

Human behaviour is constantly changing. Due to this speed of change, it can feel overwhelming for marketers to try and cut through the noise. How do you make your brand, products or service seen and understood by potential customers? Make sure you stay at the front of consumer demands by using trend…

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Fiona Livingston
The Startup

I am a marketing and communications specialist, with a focus on digital, sustainability and audiences.