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Try This If Your Creator Business Feels Stuck

Sinem Günel
The Startup
Published in
5 min readFeb 21, 2025

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Image via Lummi

Most creators and online writers are on the wrong path.

Not because they’re dumb or lazy but because they don’t have a clear vision of what they’re building.

They create some content here, post a few pieces there, and switch strategies every few weeks.

They chase trends, follow generic advice, and copy others.

And then they’re surprised that their efforts don’t pay off.

In the worst case, they end up with a business they don’t even enjoy running.

I see it all the time: Writers who love creating but end up burning out because they built a system that forces them to publish daily to survive.

Creators who want freedom but structure their business in a way that ties them to a strict content schedule.

Entrepreneurs who want simplicity but overcomplicate everything with a dozen unnecessary offers.

The solution to this self-imposed hamster wheel is clarity and most importantly, a clear vision.

As Simon Sinek famously stated over a decade ago, you have to start with why.

Without a why (aka your big vision), you don’t know where you’re heading, why it’s worth…

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The Startup
The Startup

Published in The Startup

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Sinem Günel
Sinem Günel

Written by Sinem Günel

Digital Writer, Entrepreneur & Educator. I help you build a business you love. Grab 15 Writing Tips for Faster Growth: https://mwa.kit.com/15tips

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