28 Ways to Grow Supply in a Marketplace 📈
What I learned about growing supply at Airbnb that you can apply to your marketplace business
An abridged version of this article was originally a guest post on Andrew Chen’s blog. Below I’ve included that entire post, along with dozens of bonus examples and tips that didn’t make it into the original post. If there’s anything below that you’d like me to explore further or hear more about, I’d love to know — tweet me or leave a comment below.
Airbnb now seems like an unstoppable juggernaut, but early on it was so fragile that about 30 days of going out and engaging in person with users made the difference between success and failure.
— Paul Graham, founder of YC
Deciding to open your home to strangers is a complex decision. Over the course of the seven years that I spent at Airbnb, my work centered around helping people all over the world make this decision. As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m…
