Creator Economy
Udemy’s Sudden Switcheroo Reveals A Dark Truth About The Creator Economy
The course platform is prepping for an IPO. Creators should proceed with caution.
Create an online course, put it on a marketplace like Udemy or Skillshare, let the tech platform do all the marketing, and ride off into the sunset with the passive income. That’s how this creator economy thing works… right?
Not exactly. Earlier this week, exclusive reporting came out from The Information that deserves your attention if you’re looking to make money on the internet.
Udemy is a massive course-hosting platform. There’s a course on Udemy for almost everything you could imagine, and many of the courses are incredibly well-priced.
I’d say I’ve scooped up about a dozen courses over the years, mostly tutorials for apps like Final Cut Pro or Google AdWords. At around $20/pop, how could I resist? Online courses are the retail therapy of choice for ambitious millennials.
With everyone being stuck at home for the last 18 months, it’s no surprise that Udemy has been crushing it, and now they’re priming to go public. The company is already a unicorn three times over according to valuations from last November, but the word on the…
