The Startup
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The Startup

How feelings affect search

On the emotional lives of keywords, and how marketers can fine-tune content to match subliminal intent

Looking beneath the surface of search.

The best salespeople know this in their bones: emotion drives sales. It can also define how people search the internet.

Emotion is powerful. Humans tend to feel first and think last. The brain is hard-wired to emote above…

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Mark Dewolf

Mark Dewolf

19 Followers

Chronicling digital’s impact on absolutely everything. More at markdewolf.com.