Understanding Why People Buy $4000 Shoes Will Change Your Marketing Strategy

It helped me understand my customers and revolutionize my firm

Levi Borba
Mar 4 · 6 min read
Image by stevanvranes from Pixabay

During university, one of my classmates was the son of a fertilizer industry billionaire. Once we were in a marketing case class, analyzing the case of a certain jeans brand whose trousers cost more than $300.