Use the “Taylor Swift Method” to Build an Audience of Raving Fans

Take content creation to the “deep” level.

Photo by Chaz McGregor on Unsplash

With over 264 million Instagram followers, multiple Grammy Awards, and dozens of records in the music industry, Taylor Swift is one of the most impactful artists of our time.

Her army of fans (called "Swifties," as I learned) is one of the largest and most loyal.

And maybe one of the many factors that added up to her success is that she dared to be human and spend time on activities that are ROI negative from a short-term business perspective.

Swift went as far as surprising couples on their wedding days after being invited via Twitter:

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Sending flowers and notes to her fans:

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Or crashing a bridal shower:

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And those are just the romantic ways Taylor won her fans' hearts over the years.

But she also...

• Surprised nurses who were fighting on the frontlines during the pandemic.
• Shocked fans at a Starbucks when she casually walked in to grab a cup of coffee and stayed for dozens of selfies.
• Visited kids in hospitals to cheer them up.
• And much more.

Here's how you can use what she has done to grow your audience, credibility, and income as a content creator in 2023:

Choose Depth Over Width

Taylor Swift's cute gestures were not ROI positive in the short run.

But that's not the point.

The point is that she went the extra mile to create depth instead of width.