User-Centered Design: Principles and Benefits

What does come to your mind when you think about the functionality of the digital product? Fancy features? Business goals? Technological capabilities?

When we put the product itself at the center of our mind, we forget about those who eventually determine the success of the design — the users. At the end of the day, you develop the product for your customers, not for an exhibition.

How can you create a design based on deep empathy towards individuals who will be using it?

How can you build a product that will never make the user think about what they need to do next?

The answer is user-centered design.

In today’s article, we will shed light on how user-centered design or UCD helps to find out what users’ perspective is, how they see the product, and how they use it.

User-centered design principles

The design that pleases the user often builds with the help of UCD principles.

#1 Understand the needs of a user

Vestergaard, a global health company won the “Design to Improve Life” award for the LifeStraw plastic water filter solution that changes contaminated water into clean drinking water. People who don’t have access to…