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The Startup

Using Google’s BERT To Your Advantage

BERT is a mouthful of an acronym standing for Bidirectional Encoder Representations from Transformers, and it’s a doozy.

Photo by Merakist on Unsplash

By now you may know about Google’s latest algorithm update. It’s the biggest once since RankBrain and it’s called BERT. BERT is a mouthful of an acronym standing for Bidirectional Encoder Representations from Transformers, and it’s a doozy.

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Melissa Brodsky

Writer. Content Marketer. Content Strategist. SEO Dabbler. Mom. Wife. Blogger. Not necessarily in that order.