Using Mural for Your Ideation

Sarah Thomas
The Startup
Published in
4 min readAug 7, 2020

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Photo by Phyllis Poon on Unsplash

Disclaimer: The Mural link is not an affiliate link. It’s just a programme that I’m enjoying for my ideation and collaboration.

Mural is a digital collaboration tool that simulates a giant whiteboard. Where ideation sessions for innovators, engineers content producers, creators etc. used to take place in offices Mural has opened the space for real-time collaboration from different locations.

It’s a digital workspace, and I’ve started using it in my content work; creation and strategy.

Imagination Workers is how they describe their users in the intro to one of their guides, and their mission is to inspire, enhance and connect these thought warriors globally. That’s us, thinkers and creators.

You don’t need to be a designer to use this product. I’m not, I’m a writer and content creator, but the gathering of ideas is a critical phase for anyone engaged in the act of making anything; be it tangible or intangible, product or service. To launch into the first notion that you come up with is doing yourself and your audience an injustice.

Wind back to before the start of the virus and the three inhibitors to real, physical meet ups:

  • Travel cost
  • Space Availability
  • Nerves and Self Consciousness (maybe that’s just me as a…

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Sarah Thomas
The Startup

Storyteller, ex playwright (produced), award winning screenwriter, always writing. Creating story-based content for businesses. Based in Aberdeen.