UX and SEO: How to Boost Your Ranking

There’s one big misunderstanding surrounding the topics of UX and SEO.

Many people think that SEO is all about link building and keywords.

While those two are the biggest aspects of all SEO practices, they’re just a part of what search engine optimization is all about.

What Is UX and SEO?

Do you also think that SEO and UX design are not connected and can’t really be linked?

This is actually wrong and here is why.

It all starts with Google. To separate the bad from the good and to give users fast access to the best of the best, search engines constantly change their algorithms and SERPs.

SEO goes far beyond link building and keywords. It’s an entire process, a plethora of tools that aim for better customer experience.

To improve your ranking, you need to pass Google’s tests, fit right into their quality checks, and optimize your online presence. That’s exactly what search engine optimization stands for.

But what does User Experience design mean?

User experience (UX) design is the process of appealing to people’s emotions and attitudes based on research and a variety of tools at a designer’s disposal.