Vanity Is At The Root Of Our Global Data Problem

The Cambridge Analytica scandal was an inevitable consequence of human egotism

Beth Kirkbride
Aug 14, 2019 · 5 min read
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Photo by Alex Haney on Unsplash

As well as probably procrastinating from something far more important, people take personality quizzes because they want to share their results with friends, and figure out how they fit into the social group.

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Photo by Jose Moreno on Unsplash

It is down to us as social media users to ensure we do not fall victim to the myth of Narcissus, and allow our love of our own reflections be our collective downfall

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Beth Kirkbride

Written by

The Indiependent Founder, NCTJ qualified journalist, Oxford University grad. Interested in tech, political communication & data ethics. Tweets: @BettyKirkers

The Startup

Medium's largest active publication, followed by +752K people. Follow to join our community.

Beth Kirkbride

Written by

The Indiependent Founder, NCTJ qualified journalist, Oxford University grad. Interested in tech, political communication & data ethics. Tweets: @BettyKirkers

The Startup

Medium's largest active publication, followed by +752K people. Follow to join our community.

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