Want to Build a Better Brand? Start by Eating More Soup Dumplings
Amidst so much noise around the question of what “brand” really means, our unsung hero — the soup dumpling — has the answer we’ve been searching for. Enjoy.
If you’re like me, you don’t actually need an excuse to dig into some deliciously juicy and warm steamed soup dumplings. It doesn’t matter if it’s in the dead of winter or during a summer heatwave — they call my name all year round.
While recently digging into a batch of these other-worldly delicacies, I came across something interesting.
Now, don’t hate me for this. I try to get freshly-made soup dumplings when I can but it’s not always in the cards (and sometimes the cravings are strong enough that I simply can’t sit around and wait for a proper dumpling joint to whip up a batch of pure juicy magic just for me) so… I eat the frozen ones from Trader Joe’s.
I promise it’s not as bad as it sounds
Except, in this case, it was.
I ate five out of six dumplings and, wouldn’t you know it, the time came to consume the FINAL one (you will eventually learn my dumpling eating technique but it will have to wait until another day, good…
