Want to Gain More Email Subscribers? Use These 6 Proven Tips

10x your conversion rate using these subtle psychological triggers

Photo by Campaign Creators on Unsplash

The subscription business model is arguably one of the biggest recent revolutions in e-commerce. Currently, many enterprises and solopreneurs are opting to switch to subscriptions due to the recurrent stream of revenue they offer.

According to McKinsey & Company, the subscription business model has grown by more than 100% in the past 5 years, and due to its success, is already growing nine times faster than the S&P 500.

However, the gold rush comes with its challenges. Many creators can attest to the fact that despite thousands of potential clients visiting their websites daily, it’s difficult to convert them into paying subscribers.

Consumers, on the other hand, are bombarded with tons of requests to subscribe to every manner of digital products. Having too many choices is a recipe for decision fatigue, a phenomenon that makes them less likely to take action at all.

So where can creators turn to have an upper hand in the cut-throat competition?

The answer lies in psychology

People make decisions based on certain psychological and emotional triggers. Cognitive…