Want to sound intelligent? Write plainly and simply
Your reader doesn’t have time for gobbledygook
“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” — Richard Branson
Do you want to impress your readers?
Do you write with words that make you sound smart?
Do you write much differently from the way you speak?
It’s understandable really.
We want to come across as credible. We want our readers to know we know our stuff. We want our prospects and our customers to act from reading our website. Our email campaign. Our landing page. Our ad.
There’s nothing wrong with that.
The problem is, we’re forgetting one important thing: Our readers are busy.
“I don’t have time for gobbledygook. I like getting the information fast.”
That’s the comment from a participant in a writing for web study.
When readers read more of your content, you have the opportunity to build stronger relationships. Be found on search engines. Convert. Sell. Inform. Educate. Boost…
