We Need to Stop Building Monuments for Our Creative Failures

Change the story you tell yourself and you’ll change your life.

August Birch
The Startup

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Photo by Peter Bucks on Unsplash

I recently heard a TEDx talk from Dr. Benjamin Hardy. Throughout the talk, Benjamin gave examples of 100% thinking. This is the process where you believe in a new version of yourself so fully, there’s no going back to the old way. Hardy shows us this is required for radical change — that willpower is not enough. We’re either 100% or not at all. When we make a decision to be a certain person, we no longer have to think about the decision, we are now that person.

During the talk, Dr. Hardy shared the story of an overweight man who used 100% thinking to completely change his life.

The man bought a custom, smaller suit, for the person he wished to become, the man he was on the inside. In a store, a young girl made a comment to her mother, pointing, saying something about “look at the fat man.” The obese man in the story turned around, looking for the fat man too. This was when he realized he made the shift. There was no turning back.

This talk got me thinking.

As creatives, we all have a duty to ourselves to adopt this all-in thinking for our best work — our work that matters most. This doesn’t mean the work is easy, or the road is short…

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August Birch
The Startup

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100