We blew our brand marketing budget on influencers.

Futureplay
Aug 27, 2019 · 9 min read

It failed miserably. So we donated $10k to charity instead.

Wise people say there’s no shame in failure, as long as you learn from your mistakes.

But I think we can go one better than that.

There’s no shame in failure, as long as you’re helping others to learn from your mistakes.

This case study is about one of our most costly marketing mistakes to date. We’re laying it down so you can avoid making it too…