What 750,000 followers on TikTok actually amounts to

I spent the past month interviewing over 30 famous content creators. Here’s what I learned.

Syed Hemu Rahman
The Startup

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Shot of espresso being poured. Espresso machine.
Photo by Tyler Nix on Unsplash

I’m building the Creator Playground on my mission to help content creators on their journey from 0 to 1 million followers. As a startup founder, talking to these creators is the most important part of the process. My job is to dig into their journies and learn about their struggles, pain points, dreams and aspirations.

Over the past two months, I interviewed dozens of influencers with over half a million followers. Their journies shared many similarities.

If you’re interested in becoming a content creator, here are some valuable insights from the best.

TikTok followers are the least loyal.

500,000 followers to the average person might seem like a phenomenal feat. To every TikToker I talked to, it wasn’t enough. Surprisingly, nearly all of them were still unsatisfied, wary, and unconfident in how robust their followings were. If they stopped posting tomorrow, would their followers forget about them?

TikTok doesn’t prioritize loyalty. As a creator, you have no clue how many real fans you have. It’s so easy for someone to hit the like and follow button and…

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