The Startup
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The Startup

What Amazon’s Discontinued Dash Button Says About their Customer Experience

Amazon has revolutionized the shopping experiences in many ways. They’ve streamlined the shopping experience in such a way that has allowed customers to place an order in under a minute. Their shopping experience has gone through so many revisions that some of their innovations have been phased out of the shopping experience. One example: the Amazon Dash Button.

I remember the Dash Button introduction. In 2015 Amazon announced customers could restock on their frequently used products with just the click…

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