What Are “Mobile Game Whales” & How to Find Them [Guide Included]
Nov 6 · 11 min read

Who are “mobile game whales”?
There are plenty of fish mammals in the sea. But not all fish mammals are the same — some are simply better than others. In the past few years, the term “whales” has been used to describe a tiny group of users (around 2%) that drives the most revenue for mobile apps and game publishers.


