What Are “Mobile Game Whales” & How to Find Them [Guide Included]

Mihovil Grguric
Nov 6 · 11 min read
Whale hunt begins. Mobile game whale. Not like a real whale.

Who are “mobile game whales”?

There are plenty of fish mammals in the sea. But not all fish mammals are the same — some are simply better than others. In the past few years, the term “whales” has been used to describe a tiny group of users (around 2%) that drives the most revenue for mobile apps and game publishers.

Thanks to The Startup

Mihovil Grguric

Written by

Founder of Udonis Inc.

The Startup

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