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Photo: Jeenah Moon / The New York Times

What Black Friday Will Look Like During a Pandemic

Retailers direct customers to e-commerce

America’s biggest shopping day is going to look a little different this year. As many states still grapple with rising cases of COVID-19, businesses are trying to reimagine the shopping experience. The challenge of balancing reopening and safety is facing its biggest challenge yet.




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Joe Niehaus

Joe Niehaus

Perspectives on the consumer & retail industries, and the brands trying to upend them

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