The Startup
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The Startup

How Some Brands Are Winning in the COVID-19 Pandemic

What Brands Soared in Popularity in the Pandemic

A primer on how the COVID-19 pandemic has propelled certain brands to the forefront of consumers’ attention in this very weird year of 2020 — and how the coronavirus will be the driver of brand growth for some time to come.



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David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: