The Startup
Published in

The Startup

What Doesn’t Get Measured Doesn’t Get Improved, Right? Wrong!

How your over-reliance on data might be derailing your business

Photo by Franki Chamaki on Unsplash

It was Black Friday and we’d been running a 10-day long sales campaign leading up to the big day on one of Africa’s largest ecommerce platforms.

Every single day during the promotion, as a commercial manager, I had to come in a…

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Sandhya Domah

Sandhya Domah

Deconstructing stories that don’t serve us to tell stories that do. I write about business, science & metaphysics. Business & Mindset coach. shiftingparadigm.co