What Fyre Fest & Theranos Mean for Marketing

AKA how to actually channel authenticity in 2019

Bianca Bass
Mar 29 · 5 min read

1. Provide clarity. *Actual* clarity.

Swap clichés for real data. Be minimalist in more than just your design. View every campaign through a consumer-first lens. Replace promises with real customer stories. Tell your brand’s story through non-biased people. Know that if you don’t strive for transparency, your customers will.

2. Know that customer service is your greatest marketing tool

3. Be smarter about influencer marketing

Think about that one friend who always knows the best places to eat. If she recommended a restaurant to you, you’d listen. The premise remains the same with micro influencers and tastemakers: they’re not notorious for simply shouting about the highest bidder so, we, as their audience, listen.

4. Less ego, more empathy

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Bianca Bass

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Senior marketing leader sharing musings on careers, creativity and being human.

The Startup

Medium's largest active publication, followed by +467K people. Follow to join our community.