What I Learned from Spending Over $5,000 Running Experiments on Facebook Ads
Facebook knows who your customers are better than you do
Last year, I rolled out a new digital product for a niche audience of contractors. First, I launched the product to my existing list of customers and subscribers. After getting some promising results, I decided to scale up and run Facebook Ads to acquire new customers.
From June to November 2020, I spent over $5,000 on running various small campaigns. I performed hundreds of experiments testing ad copy, ad images, audiences, and incentives. The plan was to keep the most successful experiments and build a new marketing campaign.
The most significant benefit from these experiments was the skills and knowledge that I acquired within a few months. I learned the importance of testing and trying out different headlines and images. I had made all these assumptions about my audience that turned out to be completely wrong. Had it not been for these Facebook ads, I would still be assuming.
By the end of the experiment, I had figured out some fundamental lessons about how Facebook works and what you need to do to get good results on Facebook.
