What I would change about the Playstation 5 logo
A quick take on Sony’s latest reveal.
Some of us have woken up this morning to the news that Sony has revealed the brandmark for its latest console, the Playstation 5, at CES 2020. It’s been greeted by a mixed reaction: while some are excited by the new hardware, plenty are bemused and even bothered by the lack of variation between this and the branding of former consoles. Gamesradar’s coverage of the reveal is headlined with “Sony reveals the official PS5 logo and literally nobody is surprised” and the way people have reacted to the news begs the question: why should we be surprised? While jokes are circulating on social media, poking fun at a supposed lack of creativity from the technology giant, all of them are bad and all of them miss the point.
It’s a matter of fact that the new brandmark is staggeringly similar to the PS4 and PS3 logos before it, but anyone who is surprised or upset by that face should consider that this is exactly how you build and maintain a brand. As Stacy Jackson says, “[A brand] should build awareness and develop trust and loyalty with customers.” The best way a company can do this, be they an independent business or…
