What is a Flash Briefing, and How Do You Make One?

Tuba Tezer
Nov 9, 2018 · 4 min read

Making an Alexa skill might sound tough — there are so many queries and responses to account for! But many brands are taking a simpler approach to conversational voice interfaces: Alexa flash briefings.

Source: developer.amazon.com

First, what is a flash briefing? Flash briefings are short, informative pieces of prerecorded audio — kind of like a podcast or radio show.

“Alexa flash briefings can last up to ten minutes and are usually pushed out on a daily or weekly basis.”

Because they’re short and broadcast regularly, Alexa flash briefings make for a great content channel for brands. Some things you can do with an Alexa flash briefing include informing your fans of updates on products, services or news relating to your brand.


TIP 1: You can also provide short-form lifestyle content like a daily horoscope or word-of-the-day.


TIP 2: Influencers can also set up an Alexa or Google Home news briefing to provide professional advice or daily tips to their audience.


Think of flash briefings as a cross between podcasts and Alexa skills. They’re not as interactive as skills, but allow Alexa users to receive all the news they care about most within a conversational interface.

Alexa Flash Briefing Tutorial

No matter where you choose to host, you’ll need to copy the RSS feed generated for your flash briefing. If you choose to develop a Google Home news briefing, you’ll need to do a little extra work with your RSS feed — but we’ll get to that below. If you’re developing briefings for Amazon, move on.

The next step in our Alexa flash briefing tutorial is to set up an Alexa skill for delivering the briefing. First, visit the Amazon Developer Console to create a new skill. Begin by giving it a name, then click “next.” You’ll be offered a selection of Alexa skill models to choose from. Select “flash briefing” from the list, then you’ll be met with a series of Alexa flash briefing options.

Amazon Developer Console

The first of the Alexa flash briefing options to include is an error message. Alexa will read this to your audience if your briefing is unavailable. Next, you’ll be asked to paste the RSS feed provided by your audio host. The “preamble” field is a short, introductory cue that Alexa will read before delivering your briefing. Finally, fill out any remaining Alexa flash briefing options — frequency, briefing name, category/genre and more — and soon you’ll be ready to launch.

Once you’ve filled out the page, it’s time to make a listing or profile page for your flash briefing. This process is the same as with any Alexa skill: give your briefing a short description, a long one and a profile image to use. After that, submit your skill and begin recording your content! When you upload new content to your audio host, it will automatically push to your flash briefing via RSS.

Publishing a Google Home News Briefing

Next Steps: Set Up an Interactive Skill

Botanalytics session flow for voice apps

Flash briefings make for a great, simple way to dip your toes into conversational platforms. Once you’ve cultivated a presence on the platform, try implementing a fully featured skill next!

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +388,268 people.

Subscribe to receive our top stories here.

The Startup

Medium's largest active publication, followed by +527K people. Follow to join our community.

Tuba Tezer

Written by

Product Manager at Moneye

The Startup

Medium's largest active publication, followed by +527K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade