What Is a Minimum Viable Audience? (And Why Should You Care?)
Test out your content and unique POV with a small but mighty following.
The creator/solopreneur world sometimes feels crowded. There are a lot of “thought leaders” telling you how to grow your audience and make money online. And usually, they’ve already amassed tens of thousands of followers. At that point, the money is pouring in from various revenue streams.
It’s interesting to reflect from a high perch. But what about people who are in the weeds, trying to figure out what works?
I was a product manager at a fintech before I pivoted into a creative life. I often apply principles of product management to the work I do now. And a key concept for introducing a new product — one that I think applies to creators and solopreneurs just starting out — is finding your minimum viable audience.
In software, a minimum viable product is a product with just enough features to validate an idea. It’s given to a small group of users for feedback so that the development team can iterate and improve.
Unfortunately, many creators chase growing audience size rather than building loyalty. Instead, you should take a product approach and start with a small group that can confirm the value of your work. Success…
