What is product design and what do product designers do?

A first-hand, updated account of the industry and role in 2020

Illustration by Peter Tarka

In the mentoring calls I conduct with students, the two most frequently brought up questions are — what is product design and what does the role of a product designer entail?

I’m here to debunk the mysterious aura behind the field and shed light on the role. While my day-to-day as a designer shifts based on numerous factors, most of what I do falls under a rhythmic routine that floats between different responsibilities. The information I share below stems from my former design internships and full-time roles.

What is product design?

Product design is the all-encompassing process of creative problem-solving. It’s the thoughtful, intentional application of design knowledge to craft functional, intuitive user experiences.

Illustration by Danny Jose

Using data, product design identifies the right issues to be solved while also highlighting the business value behind the…