What Is Remarketing and How to Leverage It for Your Business?
…to increase leads and sales.
While you can invest hundreds or even thousands of dollars in paid and organic marketing channels to bring users to your website, you can convert only about 2% of those users on average, and the other 98% leave your site to never come back again.
But with remarketing, you can have a second chance to reconnect with your audience, remind them of your products, and encourage them to buy whatever it is you’re selling.
So, if you don’t want to miss out on converting your existing users into paying customers, you need to invest in remarketing.
What is Remarketing?
According to Google, Remarketing (or retargeting) is a way to connect with people who previously interacted with your website or mobile app.
It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
The above definition can be a little confusing, so let’s understand this in a simpler way…
Imagine this; you searched for say, a time management tool on Google. You then visited a few websites of…
