What is the ROI of guest blogging?

Luca Tagliaferro
Jan 11, 2020 · 20 min read

To find out, I have analysed 379 guest posts and interviewed 20 authors.

This below shows what are the expectations of authors about guest posting within the SEO/ marketing sphere. It’s a reflection of the industry’s perception of what guest posting can do for yourself or your business. They are the reason why guest writing is attractive.