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What is the role of design in a start up?

Frantisek Krivda
Oct 8, 2015 · 5 min read

— If the designer decides to build a company based upon a start-up, the most important thing he needs to change is his mindset. I always thought that a stable company could be built based on a great design. However, thanks to start-ups, I learned that first you have to build a stable company so you can do great design in it. This is quite contradictory to how I perceived this earlier.

The designer cannot misuse his power

— Therefore, the task of the designer in a start-up ISN’T to make a beautiful UI at any cost, save weak concepts and count on the design to fix everything.

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The designer thinks about the company

— The proficiency of the designer is a quantity, which determines his endurance to fight the CSS-people and argue with his colleagues that they cannot release unfinished creations.

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The designer wants feedback

— I think the previous points nicely illustrate that a designer in a start-up has to know how to multitask. He becomes product manager, strategist and growth hacker. He does very little painting frames in Sketch. He spends more time on wireframes, task management, documentation, categorization, versions and explaining when the time is right for a good design. And I think this is the best school for a designer.

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Frantisek Krivda

Written by

Growth Marketing, co-founder of Slido. In love with design, (mountain) biking, athleisure, and fair game. #cycling #medtech

The Startup

Medium's largest active publication, followed by +681K people. Follow to join our community.

Frantisek Krivda

Written by

Growth Marketing, co-founder of Slido. In love with design, (mountain) biking, athleisure, and fair game. #cycling #medtech

The Startup

Medium's largest active publication, followed by +681K people. Follow to join our community.

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