The Startup
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The Startup

What Lies Beneath

The digital legacies we leave behind are exquisitely revealing — for good or ill

Photo by Tony Lam Hoang on Unsplash

Imagine that the image above is someone who is important to you. It could be your daughter, your sister, your partner or your best friend. You love her, and you would not hesitate to say that you know her. You feel that you understand her. And yet you are at the mercy of what she reveals to you. Your knowledge of her is bound up in the context of your…



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Elaine Kasket

Psychologist, writer, keynote speaker. Author of All the Ghosts in the Machine (2019) and This is Your Life on Tech (upcoming).