What Makes a Great Logo

Four Critical Qualities that Nobody Talks About

Jeff Davidson
Jan 18, 2019 · 10 min read
What Makes a Great Logo?

With the unveiling of the new Slack logo which has caught a lot of buzz, I decided to expound on some of the qualities of a great logo that nobody talks about. Let me preface this by saying this isn’t another article about logo design. While any of these ‘rules’ can potentially be broken, they do offer insight into what is a very important…